Trace
Creative Production
Experts in video and audio storytelling. From research through to careful creative pitching and execution;
Trace a new way to reach your audience. And a dedicated pathway for them to come back for more...
Consultancy
Our experience has shown us that when you empower people to work in new ways, your whole world can change for the better.
Trace a new way to work.
About
Dan Jackson-Álvarez
Trace brings together Dan's wealth of experience making broadcast television, radio and podcasts. He has worked on some of the biggest shows out there and won awards for his work in sustainability and production innovation.
Every Trace project starts with Dan and he'll stay across it all the way from inception to delivery to ensure quality, creativity and rigour.
Client Stories
What Our Clients Say
Mica Millar
Recording Artist
John Whiston
MD Continuing Drama &
Head of ITV in the North,
ITV plc.
Dan combines three very important skills for our industry; an ability to cut through the undergrowth and get to the essence of the problem, the creativity to find a solution that others have been staring blankly at for ages and the credibility to get people on board with delivering their best to any project. Whether it's an editorial or a production challenge, Dan is one of those people who sorts stuff. And does it better than you could have hoped.
Christine Morgan
Head of BBC Factual North
Dan hits the ground running, comes up with exciting ideas and innovative formats, and works brilliantly on his own or in a team to deliver them. He's a dynamic, creative force.
Siobhan Pridgeon
BAFTA albert Training & Education Manager
I thoroughly enjoyed the Sustainability Champion training delivered by Dan. He led the cohort with confidence and clarity, creating an engaging and supportive learning environment. He handled every question with ease, demonstrating deep expertise and genuine passion for sustainability. It is clear that he is highly knowledgeable, passionate about his subject, and exceptionally skilled at delivering impactful training interventions.
Dan has a gift for being able to go straight to the nub of a problem and work backwards to explore it in ways you don't expect.